How do I get my products into gift guides and product roundups? MANY companies that manufacture consumer goods want to see them...
Read MoreGet it now for only £119.98 before prices rise.
Save more than 15% on all workbooks when you buy them as a course bundle. Read more…
No budget for big city PR agencies or pricey PR consultants?
Build brand awareness fast and boost sales with my simple DIY PR programme for small businesses.
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These 10 practical workbooks explain every necessary PR practice that you need to know for generating vital media coverage for your brand.
Packed with valuable insight and helpful exercises, they remove the mystique of publicity.
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Find all the tools and tactics you need to grow your brand’s reputation, reach and sales with earned media coverage.
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Each workbook builds on the last to show you how to work easily with journalists and generate compelling publicity for your business.
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From pitching irresistible ideas, writing punchy press releases and using recognised story arcs to mapping your media, crafting catchy quotes and controlling interviews, these book have got it all – in logical order and layman’s terms.
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Have everything you need at hand to generate publicity for your start-up or SME when you work through this helpful DIY course.
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All for less than the price of a 90-minute consultancy call. Only £119.98.Â
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(Each of the 10 module workbook downloads comes in both print-ready and interactive formats.)
Everything you need to know about journalists, the media and what they can do for your business. Read more…
Create a complete PR database of media targets with a simple research process. Read more…
Learn how to get journalists’ attention by knowing the news value of your business. Read more…
Apply any of 11 story arcs to your business and products so journalists can write about your brand. Read more…
Recognise and grab every publicity opportunity that exists for your brand. Read more…
Craft catchy quotes, deliver slick soundbites and make your messages more appealing. Read more…
Write news releases with news value in news style to land more coverage for your brand. Read more…
Produce photos, videos and infographics that inspire editors to tell your stories. Ream more…
Know how and when to pitch content ideas to journalists in words they understand. Read more…
Be media-trained and interview-ready for tough questions and tense exchanges. Read more…
Save more than 15% on all workbooks when you buy them as a course bundle. Read more…
Save more than 15% on these two workbooks when you buy them as a bundle. Read more…
Save more than 15% on these two workbooks when you buy them as a bundle. Read more…
Save more than 15% on these three workbooks when you buy them as a bundle. Read more…
Save more than 15% on these two workbooks when you buy them as a bundle. Read more…
Save more than 15% on these two workbooks when you buy them as a bundle. Read more…
By Jonathan R Stones
How do I get my products into gift guides and product roundups? MANY companies that manufacture consumer goods want to see them...
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