PUBLICITY STRATEGY
Giving you the knowledge, skills and confidence to engage the media and generate vital coverage for your growing brand.
PR COACHING SESSIONS
ENJOY challenging coaching sessions full of valuable knowledge, direction and tasks for reaching your publicity goals.
Learn PR rudiments from a seasoned professional with proven industry successes in publicity and journalism.
Progress logically through key PR practices proven to result in media coverage for businesses.
Revisit work, ideas and goals regularly so you continue to generate great media coverage for your brand.
COURSE MANUALS
& MATERIALS
RELY on an extensive, clearly-written, helpful reference manual produced to support your PR work between meetings.
Read about news value and storytelling, and how to apply them to motivate the media to cover your brand and products.
Explore chapters on pitching, press releases, quotes and soundbites, interviews and what journalists need and expect from these things and more.
Follow a structured, comrehensive exercise book that helps you to complete key PR tasks easily for publicity success.
CAMPAIGN DISCOVERY
WORK with an accomplished media consultant to create inventive PR projects that grab the media’s attention.
Brainstorm brilliant brand campaign ideas with a former national news journalist and talented PR practitioner.
Evaluate the potential of surveys, stunts, case studies and celebrity endorsements to produce publicity for your brand.
Devise newsworthy challenges, appeals, competitions and community activities that make the news and its headlines.
MEDIA MAPPING & PR LIST EXERCISES
IDENTIFY the right media targets for your brand, campaign ideas, PR pitches, news releases and business stories.
Build a database of contact details for professional media connections who can relay your brand communications.
Benefit from experienced advice on which journalists to prioritise for different campaigns and their PR send lists.
Learn how to use commercial media intelligence platforms to maximise your journalist interactions, coverage opportunities and media collaborations.
STORYTELLING SUPPORT
LEARN what makes a story for media so you can spot them around your business to generate media coverage.
Discover 20 places where stories exist around your brand so you can monitor multiple sources of brand exposure.
Work with 11 story archetypes that the media uses so you can pitch ideas that appeal to journalists and their audiences.
Apply 11 characteristics of news value to your communications so you can make PR story content more compelling.
PERSONAL BRAND
DEVELOPMENT
DISCOVER how to build a public profile that makes you an authority for your industry and spokesperson for your brand.
Work with a publicity agent to identify causes to champion, alliances to build, subjects to tackle and visions to share.
Add value to current conversations and weight to pressing issues so you generate higher regard for your business.
Hone your back story, titles, terminology and tone of voice so you can make a memorable mark on public life.
PITCHING & PRESS RELEASE ADVICE
DEVELOP your pitching skills on the experience and advice of a practiced PR consultant and former journalist.
Learn how and when to approach the media with enticing ideas that will grab its attention and highlight your brand.
Discover how to write news releases that unveil products, share viewpoints, launch intiatives, announce appointments and more.
Create professional, attractive press releases with guidance on layout, photos, headlines and news style copy.
BRAND MESSAGES & MEDIA TRAINING
CRAFT slick statements and memorable messages with help from a media veteran who knows what journalists want.
Work through helpful exercises to distil, refine and arrange your words into irresistable lines that the media will use.
Learn how to deliver them to maximum effect in interviews, press releases and other communications with journalists.
Hone catchy, compelling quotes and standout sound bites so editors choose to use your comment instead of another.
CAMPAIGN CONSULTANCY
HAVE professional consultations during the delivery of PR campaigns, so they stay on target to showcase your brand.
Integrate the insight and experience of a practiced PR agent so all elements of your projects contribute to their success.
Know their strengths and weaknesses, and anticipate opportunities and obstacles with expert media advice.
Benefit from discounted PR services and support from a media consultant who’s up-to-speed with your business.
AMBASSADOR GUIDANCE
SINGLE OUT the superstars, celebrities, influencers and local heroes who can help your brand to shine.
Choose the right ambassador to fit your image, market and budget to gain access to the audiences who trust their choices.
Recruit, engage and market them to sell more products, generate hype and raise your business profile.
Consult on the content they produce whether stunt, skit, testimonial review, product demo, real life reveal or another engaging composition.
PR COACH
Helping you build fruitful relationships with media to generate the publicity your brand needs.
MY CLIENTS ARE SEEN
IN THE BEST PLACES
![Womans-Weekly-1[1]](https://stonespr.com/wp-content/uploads/2023/10/Womans-Weekly-11-1.png)
