PUBLICITY STRATEGY
Giving you the knowledge, skills and confidence to engage the media and generate vital coverage for your growing brand.
PR COACHING SESSIONS
ENJOY challenging coaching sessions full of valuable knowledge, direction and tasks for reaching your publicity goals.
Learn PR rudiments from a seasoned professional with proven industry successes in publicity and journalism.
Progress logically through critical PR practices proven to generate powerful brand exposure for businesses.
Revisit work, ideas and goals regularly to generate repeated media coverage and secure a leading industry role.
COURSE MANUALS
& MATERIALS
RELY on an extensive, clearly-written, reference material produced to support your PR work between our meetings.
Read about news value, storytelling, and how to apply them so journalists trust, respect and cover your brand.
Explore workbooks on pitching, press releases, quotes and sound bites so you present content that the media will use.
Follow structured, comprehensive exercises that help you to complete key PR tasks that result in publicity success.
CAMPAIGN DISCOVERY
WORK with an accomplished media consultant to create inventive PR projects that grab the media’s attention.
Brainstorm brilliant brand campaign ideas with a former national news journalist and talented PR pro.Â
Weigh up the potential of surveys, stunts, case studies and celebrity endorsements to produce publicity for your brand.
Devise ‘newsy’ challenges, appeals, competitions and community activities that meet editors’ expectations and make the news.
MEDIA MAPPING & PR LIST EXERCISES
IDENTIFY the right media targets for your brand, campaign ideas, PR pitches, news releases and business stories.
Build a database of contact details for professional media connections who can relay your brand communications.
Benefit from experienced advice on which journalists to prioritise for different campaigns and their PR send lists.
Learn how to use commercial media intelligence platforms to maximise your journalist interactions, coverage opportunities and media collaborations.
STORYTELLING SUPPORT
LEARN what makes a good story for editors so you can spot them in and around your brand.
Discover 20 places where stories exist and emerge around your business so your never short of PR material.
Work with 11 story arcs that journalists use so the news and feature content you pitch meets editorial standards.Â
And apply any of 11 characteristics of news value to your communications to make sure you see them on news stands.
PERSONAL BRAND
DEVELOPMENT
DISCOVER how to build a public profile that makes you an authority for your industry and spokesperson for your brand.
Work with a publicity agent to identify causes to champion, alliances to build, subjects to tackle and visions to share.Â
Add value to current conversations and weight to pressing issues so you generate higher regard for your business.
Hone your back story, titles, terminology and tone of voice so you can make a memorable mark on public life.
PITCHING & PRESS RELEASE ADVICE
DEVELOP your pitching skills on the experience and advice of a practiced PR consultant and former journalist.
Learn how and when to approach the media with enticing ideas that will grab its attention and highlight your brand.
Discover how to write news releases that unveil products, share viewpoints, launch intiatives, announce appointments and more.
Create professional, attractive press releases with guidance on layout, photos, headlines and news style copy.
BRAND MESSAGES & MEDIA TRAINING
CRAFT slick statements and memorable messages with help from a media veteran who knows exactly what journalists want.
Work through helpful exercises to distil, refine and arrange words into irresistible lines that the media wants to use.
Learn how to deliver them to maximum effect in interviews, press releases and other communications with journalists.
Hone catchy, compelling quotes and standout sound bites so your comments are the ones editors use.
CAMPAIGN CONSULTANCY
HAVE professional consultations as you deliver PR campaigns, so they stay on target to showcase your brand.
Integrate the insight and experience of a working PR agent into your PR projects so they have every chance of success.
Build their strengths, reduce their weaknesses, remove obstacles and spot more opportunities. Â
They benefit from discounted practical PR support from a media practitioner who is up-to-speed with your business.
AMBASSADOR GUIDANCE
SINGLE OUT the superstars, celebrities, influencers and local heroes who can help your brand to shine.
Choose the right ambassador to fit your image, market and budget to gain access to the audiences who trust their choices.
Recruit, engage and market them to sell more products, generate hype and raise your business profile.
Consult on the content they produce whether stunt, skit, testimonial review, product demo, real life reveal or another engaging composition.
PR COACH
Helping you build fruitful relationships with media to generate the publicity your brand needs.
MY CLIENTS ARE SEEN
IN THE BEST PLACES
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