PUBLIC RELATIONS

MEDIA COVERAGE
WITH BRAND COUNSEL

Securing coverage when you have products to push, events to promote, news to share
and views to air.

NEWS SENSE & STORYTELLING

DRAW on a developed news sense to identify more chances to generate media coverage for your brand.

Search 20 places behind and around your brand for 12 story archetypes that the media uses every day.

Harness decades of storytelling and reporting experience to tell brand stories with maximum impact and results.

Present story, and content, ideas with compelling hooks, angles and pitches that appeal to journalists.

PRESS RELEASES
& PITCHING

PITCH winning news and feature ideas to journalists targeted for their work’s relevance to your brand.

Send press releases with hard-working copy, resonant quotes and supporting content that helps journos do their job.

Respond to online media requests with propriety, speed, news value and an offer of content support.

Benefit from media outreach which meets the agendas, pace and demands of journalism and other media work.

CAMPAIGN ASSETS & COPYWRITING

COMBINE professional copywriting and creative content to produce PR campaigns that the media wants to use.

Communicate your brand’s qualities, values and stories with writing that meets national news standards.

Have press releases, emails pitches, web words and other campaign content written in word-perfect copy.

Let me work with your team or mine to enhance your stories and words with content that sells your appeal to media.

PRESS OFFICE

HAVE a dedicated department liaising with the media, fielding journalists' enquiries and securing publicity for your brand.

Give your brand a full and professional press office function.

Performing press office duties. Giving you productive relations with journalists. Raising your brand profile in the public domain.

MEDIA BUREAU

Monitoring your target media’s content and key operators.
Keeping media targets and journo contact lists refreshed.
Fielding, logging and fulfilling journo requests and enquiries.
Arranging interviews and press events, and preparing media packs.
Refining message, drafting quotes and crafting statements.
Distributing news releases directly, and on public platforms.

NEWS & PR WIRES

Using fast newswire systems reserved for press agencies and news associations.
Sending your best stories, in hard-working copy, to national and regional editors.
Distributing your news releases to journalists directly, and through global PR wires.

MEDIA INTEL

Responding to journo requests on subscription media intelligence platforms swiftly.
Working with property, energy, manufacturing, transport, travel, tech, food and events journalists.
Monitoring forward planning media calendars for editorial coverage opportunities.

PROFILE MANAGEMENT

BUILD a strong presence, influential position and leadership platform that helps you to promote your brand.

Identify causes to champion, alliances to build, visions to share and messages to trumpet so you make a mark on public life.

Refine your titles, appellations, epithets and tone of voice for a stronger professional profile.

Generate esteem around your brand by adding value to relevant conversations and weight to important issues in the media.

PUBLIC RELATIONS
CASE STUDY

JA Harrison wanted to reveal a new £2.8m hi-tech facility to global and regional industry.

Stones PR was tasked with generating the publicity needed.

Follow the link to find out how I engineered brand and product exposure that put the gaskets and seals company firmly on the map.

MY CLIENTS ARE SEEN
IN THE BEST PLACES

PUBLICITY AGENT

Combining news sense, media relations, storytelling and content to generate the publicity you need.

ABOUT MY PUBLIC RELATIONS

“After hiring Stones PR, MHR quadrupled its turnover. It's quite simple. Jonathan is the best PR operator in the UK."
Craig Henton, CEO
MHR Clinic
"A superb service. Jonathan goes above and beyond. He has greater media knowledge than big PR agencies, costs less and delivers more. His work is outstanding.”
Irene Chambers, Fundraising Manager
Kidneys for Life
“Jonathan is extremely good at what he does. He understands what journalists want from PR and delivers for client and media every time.”
Richard Moriarty, Northern Editor
The Sun
“In my experience journalists make the best PRs. Jonathan was a brilliant journalist and he is an exceptional PR. When he calls we know it’s going to be good for us and good for his client.”
Toby Granville, Editorial Director
Newsquest
“Jonathan managed PR around our NHS partnership to sign up new organ donors. Both parties were delighted with the publicity he secured in national and regional media.”
Tom Loughran, Director
Rest Assured

INFLUENCERS & CELEBRITIES

USE celebrities and influencers to raise your brand profile, sell more products and generate publicity.

Borrow their personality, credibility and exclusivity to access audiences who trust and mimic their choices.

Create instant and lasting sales through their endorsements.

Whether mega, macro, micro, nano influencer, local hero or superstar, find the right ambassador to fit your image, market and budget.

Let me identify, recruit and collaborate with influencers and celebrities to generate publicity, profile and profit for your brand.

CELEBRITY
ENDORSEMENT
CASE STUDIES

Football legend Ryan Giggs, a secret hair transplant and the tabloid press…

What could possibly go wrong?

Plenty.

Follow the link to find out what happened when MHR Clinic decided to reveal the controversial sportsman’s 12 years of secret hair treatments.