MEDIA COUNSEL

CONSULTANCY
WITH COACHING

Providing actionable advice, training, coaching and workshops to help you navigate the media successfully.

ADVICE & GUIDANCE

EXPLOIT 26 years of media experience to manage your media relations skilfully and secure the coverage you need.

Learn about journalistic practices, media processes and agendas, as well as news value and cycles.

Receive astute advice while engaging journalists to generate publicity, defend reputation, or create content they will use.

Profit from qualified guidance and support around statements, quotes, press releases, pitching, story hooks, ideas and angles, inbound media enquiries, coverage and more.

SCHEDULE ZOOM

INTERVIEW
& MEDIA COACHING

BE trained and prepared for intense media attention when it’s critical you get your words right. 

Keep calm and stay on message in the face of microphones, cameras, journalists and their questions.

Receive helpful coaching on listening, blocking, bridging and headlining techniques, eye contact and body language. 

Perfect your poise with dry-run interview practice and direction so you’re ready for face-to-face and phone conversations with journalists. 

SCHEDULE ZOOM

ABOUT MY MEDIA COUNSEL

  • “I would trust and recommend, without hesitation, Jonathan's advice and guidance on precisely how to manage the media and the public’s reaction to its content."
    Liz Ward, Director
    Virtuoso Legal
  • “Jonathan knows what the media is going to do before the media knows what it’s going to do. He has an incredible brain and combines it with a wealth of media experience.”
    Tom Loughran, Director
    Rest Assured
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MEDIA ADVISOR

Communications and media consultancy to help you get more from your dealings with journalists.

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STORYTELLING WORKSHOPS

EXPLORE your brand eco-system for publicity ideas and stories that will spark media interest.

Discover what makes a news or feature story, and 20 places where they reside inside and around your brand.

Practice how to frame them with angles,  hooks and pitches that appeal to journalists.

Develop your news sense and learn the 10 story archetypes that journalists publish and broadcast every day.

And craft a compelling brand story that  resonates strongly with the values of your target audience.

PR COACHING FOR
START UPS & SCALE UPS

FORGET pricey PR agency fees and follow a structured but flexible coaching programme designed to build productive PR functions within growing businesses.

LEARN about the media, storytelling and news value. Map your media targets, identify PR opportunities and develop long-term relationships with key journalists.

DISCOVER how to pitch catchy ideas, create compelling press releases and produce resounding quotes that give you a strong voice in your professional space.

ONBOARD all of this, and more, into your company with fortnightly coaching check-ins that keep you accountable and on target to meet your publiciy goals.

FOLLOW practical PR reference manuals and complete helpful exercises between meetings, giving you more insight and tools to generate the publicity you want.

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PUBLIC
RELATIONS

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CRISIS COMMUNICATIONS

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CREATIVE
CONTENT

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MEDIA
COUNSEL

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PR ADVICE, ESSAYS & JOURNALISM

By Jonathan R Stones