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EXPLOIT 26 years of media experience to manage your media relations skilfully and secure the coverage you need.
Learn about journalistic practices, media processes and agendas, as well as news value and cycles.
Receive astute advice while engaging journalists to generate publicity, defend reputation, or create content they will use.
Profit from qualified guidance and support around statements, quotes, press releases, pitching, story hooks, ideas and angles, inbound media enquiries, coverage and more.
BE trained and prepared for intense media attention when it’s critical you get your words right.
Keep calm and stay on message in the face of microphones, cameras, journalists and their questions.
Receive helpful coaching on listening, blocking, bridging and headlining techniques, eye contact and body language.
Perfect your poise with dry-run interview practice and direction so you’re ready for face-to-face and phone conversations with journalists.
“I would trust and recommend, without hesitation, Jonathan's advice and guidance on precisely how to manage the media and the public’s reaction to its content."
“Jonathan knows what the media is going to do before the media knows what it’s going to do. He has an incredible brain and combines it with a wealth of media experience.”
EXPLORE your brand eco-system for publicity ideas and stories that will spark media interest.
Discover what makes a news or feature story, and 20 places where they reside inside and around your brand.
Practice how to frame them with angles, hooks and pitches that appeal to journalists.
Develop your news sense and learn the 10 story archetypes that journalists publish and broadcast every day.
And craft a compelling brand story that resonates strongly with the values of your target audience.
FORGET pricey PR agency fees and follow a structured coaching programme designed to build a productive PR function within your growing business.
LEARN about the media, storytelling and news value. Map your media targets, identify great PR opportunities for your brand, and develop long-term relationships with key journalists.
DISCOVER how to pitch catchy ideas, create compelling press releases and produce resounding quotes that give you a strong voice in your space.
ONBOARD all of this, and more, into your company with 90-minute fortnightly coaching check-ins.
FOLLOW a practical PR coaching reference manual in between our meetings so you have all the insight and tools you need to generate the publicity you want.
By Jonathan R Stones