Develop strengths as a storyteller by learning the rudiments of every journalists’ greatest practical skill – Storytelling.

Know the media’s definition of a story and 11 story archetypes that can generate media coverage for businesses. And identify 20 places where stories exist around your brand.

Use this workbook’s exercises to approach journalists with confidence when you have a story to tell, to become an adept storyteller and construct a brand story that chimes with your audience.

This training module is provided in print and interactive versions which contain 52 pages of valuable industry knowledge, including three helpful exercises.