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Module 10 MEDIA TRAINING
£10.99Be media-trained and interview-ready for tough questions and tense exchanges. Read more…
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Module 1 THE MEDIA
£10.99Everything you need to know about journalists, the media and what they can do for your business. Read more…
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Module 2 MEDIA MAPPING
£14.99Create a complete PR database of media targets with a simple research process. Read more…
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Module 3 NEWS VALUE
£14.99Learn how to get journalists’ attention by knowing the news value of your business. Read more…
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Module 4 STORYTELLING
£17.99Apply any of 11 story arcs to your business and products so journalists can write about your brand. Read more…
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Module 5 PR OPPORTUNITIES
£19.99Recognise and grab every publicity opportunity that exists for your brand. Read more…
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Module 6 BRAND MESSAGES
£14.99Craft catchy quotes, deliver slick soundbites and make your messages more appealing. Read more…
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Module 7 NEWS RELEASES
£14.99Write news releases with news value in news style to land more coverage for your brand. Read more…
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Module 8 PR IMAGES
£10.99Produce photos, videos and infographics that inspire editors to tell your stories. Ream more…
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Module 9 PR PITCHING
£14.99Know how and when to pitch content ideas to journalists in words they understand. Read more…
