Create attention-grabbing, media-ready news releases that resonate with journalists and make their busy lives easier.

Learn to write them in a newsy style, par by par, and then edit, format, supplement and distribute them so they give your brand every possible chance of earning media coverage.

Use this workbook’s exercises to construct your news releases with a logical stepped process that gives them the key qualities and structural elements that journalists want to see.

This training module is provided in print and interactive versions which each contain 36 pages of valuable industry knowledge, including  two helpful exercises.