Get to grips with the one thing that governs and guides every journalists’ decision-making at work – News Value.

Learn its 11 characteristics that make information newsworthy so you can pitch and prepare great PR content for the media.

Use this workbook’s exercises to deepen your understanding of news value, hone your own news sense and spot news hooks in the media to generate media coverage for your business.

This training module is provided in print and interactive versions which each contain 40 pages of valuable industry knowledge, including 13 helpful exercises.