Learn how to turn milestone moments into news for your brand, how to execute publicity stunts, polls and surveys, celebrity endorsements, charitable challenges, protests, lobbying, awareness days and other big ticket PR campaigns, and how to react to breaking news and journalists’ requests.

Use this workbook’s exercises to prepare for these organic, proactive and reactive PR opportunities so you can maximise the media coverage and publicity on offer to your business.

This training module is provided in print and interactive versions which each contain 68 pages of valuable industry knowledge, including nine helpful exercises.