Learn how the media operates, about the power it possess and how it influences people’s decisions and lives.

Appreciate what journalists want from your business to generate publicity around it and why all media output is essentially entertainment.

Use this workbook’s exercises to identify and profile your audiences so you can assess the media outlets that they engage, and the type and style of media content they consume.

This training module is provided in print and interactive versions which each contain 24 pages of valuable industry knowledge, including three helpful exercises.