What type of photos do I send with my PR campaign? SOME of my clients ask me, ‘Which image will journalists want with my story?’ ‘What types of photo does the media use?’ ‘What’s the best photo to send with my PR campaign?’ And even, ‘Should I send photos with […]

How do I write a strong brand story for my business? WHEN building a public profile for a business my clients may ask me, “Why does my business need a brand story?” “What should I include in a brand story?” And even, “What is a brand story?” among other questions […]

What do journalists want from businesses and brands? SPEAKING with clients about public relations often leads them to ask, “What do journalists want from businesses?” and “What makes the media want to cover a brand?” Those clients have usually grown tired of dispatching desperately cheery emails that laud the virtues […]

Visit again for insight, opinion and advice on publicity, reputation and communication matters.

Visit again for insight, opinion and advice on publicity, reputation and communication matters.

Visit again for insight, opinion and advice on publicity, reputation and communication matters.

Visit again to read insight and opinion on publicity, reputation and communication matters.

Visit again for insight, opinion and advice on publicity, reputation and communication matters.

Visit again for insight, opinion and advice on publicity, reputation and communication matters.