How do I get my products into gift guides and product roundups? MANY companies that manufacture consumer goods want to see them in magazine gift guides and in other product roundups. In the past clients have asked me questions like, “How do I get my products into a gift guide?” […]

What is newsjacking and how can my business use it? I OFTEN bring up the concept of newsjacking with my clients. It’s a valuable tactic in a PR strategy. Its introduction leads to questions like, ‘What is newsjacking?” and “How can my company use newsjacking to generate publicity?” and “Which […]

What sort of photos should I send with my PR campaign? SOME of my clients ask me, ‘Which image will journalists want with my story?’ ‘What types of photo does the media use?’ ‘What’s the best photo to send with my PR campaign?’ And even, ‘Should I send photos with […]

How do I write a strong brand story for my business? WHEN building a public profile for a business my clients sometimes ask me, “Why does my business need a brand story?” “What should I include in a brand story?” And even, “What is a brand story?” among other questions about […]

What do journalists want from businesses and brands? SPEAKING with clients about public relations often leads them to ask, “What do journalists want from businesses?” and “What will make the media cover my brand?” Those clients have usually grown tired of dispatching desperately cheery emails that laud the virtues of […]

Visit again for insight, opinion and advice on publicity, reputation and communication matters.

Visit again for insight, opinion and advice on publicity, reputation and communication matters.

Visit again for insight, opinion and advice on publicity, reputation and communication matters.