Build a useful, comprehensive database of media and journalist targets for your business and its public relations output.

Compile their contact details into a helpful template so you have a ‘go to’ resource which underpins all of your future PR activities.

Use this workbook’s exercises to follow a proven process for sourcing, extracting and assembling the names, titles and contact details of relevant media and journalists in one handy in-house record.

Includes free downloadable database template.

This training module is provided in print and interactive versions which each contain 28 pages of valuable industry knowledge, including 17 helpful exercises.