Learn how to write and refine quotes and soundbites that editors want to use.

Bring your key brand messages to life by adding a touch of contention, a conversational tone and some clever psycholinguistics so they resonate with audiences and skip into print, broadcast and online media output.

Use this workbook’s exercises to craft catchy quotes that carry your brand name and messages into the public domain so your target audience can hear from you, again and again.

This training module is provided in print and interactive versions which each contain 34 pages of valuable industry knowledge, including eight helpful exercises.