Controlling crises, turning tides of opinion and protecting reputations from negative media coverage.
RESEARCH
& RESPONSE
GATHER vital information quickly with adept research and reporting skills that arm you with greater knowledge about your crisis.
Practiced interview and investigation techniques get to the roots of your problem and establish the full candid facts.
News sense identifies the media and reputational risks to your brand, and the questions you’ll be asked.
Feel fully prepared for media briefings with qualified facts, and robust, clear advisories about sentiment, agendas and your knowledge gaps.
MESSAGING & STORYTELLING
SEND strong, resounding messages delivered in considered statements, memorable quotes and slick sound bites.
Harness word craft that uses vocab and voice to refine key messages and communications into slogans, and a few strong lines.
Tell stories strategically about your crisis response, to influence media narratives and sway public opinion.
Evolve the core messages of your communication strategy to keep the reporting of your crisis moving along.
MEDIA RELATIONS
& CRISIS COMMS
HANDLE media relations and media communications with expertise as your crisis presents tricky decisions and tasks.
Manage relationships with journalists astutely while your reputation rests in their hands.
Coordinate press briefings, interviews, news releases and direct emails to get your story and message across.
Crisis comms across a spectrum of media will balance coverage, highlight your accountability and will to resolve.
INTERVIEW &
MEDIA COACHING
FACE the media with confidence after media training to teach you how to handle journalists and tough questions.
Feel ready for media interviews, briefings and conversations that will test you and put you on the spot.
Shine under pressure with practiced techniques that keep you on message during relentless questioning.
And cultivate an authoritative voice and impressive media game as you win each engagement in the public’s gaze.
COMMS OFFICE
DRAW on media know-how and experience to manage information, journalists and reputation skillfully during a crisis.
Enjoy productive crisis comms and media relations.
Performing press office duties to control the flow of info, and forge helpful media relations that influence coverage of your crisis.
CRISIS COMMS DESK
- Monitoring your print, broadcast and online media coverage.
- Fielding, logging and fulfilling journo requests and enquiries.
- Tracking journalist relationships for positive coverage opportunities.
- Arranging interviews and press events, and preparing media packs.
- Refining message, crafting soundbites, slogans and statements.
- Distributing news releases directly, and on public platforms.
NEWS & PR WIRES
- Using fast newswire systems reserved for press agencies and news associations.
- Sending positive stories, in hard-working copy, to national and regional editors.
- Distributing your news releases to journalists directly, and through global PR wires.
IN-HOUSE COMMS
- Planning, producing and publishing social media and digital content.
- Producing internal comms to reduce staff speculation and doubt.
WRAPAROUND SPECIALIST SUPPORT
RECRUIT the specialist skills and security of a wider team when the stakes of your crisis are especially high.
Defend your reputation with defamation lawyers and legal letters that prepare for proceedings, and clearing your name.
Flex your power and presence with wardrobe stylists who gauge moment and mood for clothes to complement each communiqué.
Use professional researchers and investigators to turn up hard facts and influential opinion – and change the game.
REPUTATION MANAGER
Restoring calm, recovering control and redressing bad publicity when a crisis threatens your name.
CRISIS COMMS
CASE STUDY
Rest Assured Funeral Plans faced ruin on prime time TV, so the company hired me to address a list of damaging allegations.
Follow the link to learn how eight days of crisis comms with show producers not just saved the company from disaster but saw it used as a yardstick to measure its competitors.
CRISIS PLANNING
RELAX in the knowledge that you are prepared properly for the intense media attention that crises can bring.
Chart your news risks and create respective comms strategies, so sudden events can’t catch you out.
Have model first responses waiting for journalists and a go to guide for handling the media and its requests.
Face questions and cameras confidently with clear protocols and step-by-step guidance for communications in place.